Furniture Design & Direction
As Design Director from 2021-2024, I both designed and creative-directed new furniture pieces, updated the existing product-lines, produced all production drawings, and art-directed photoshoots.
Rebrand
In 2023 we rebranded Union Wood Co to be a more streamlined online experience while building upon the 'heritage' brand positioning.
I led the creative direction, developed the colour palette, and built out the graphics system resulting brand that reflected the in a modern but down-to-earth values of the company.
With Todd Mitchell (marketing), Kendra Nickerson (strategy & SEO), Unto Dust (logo design), and Shopwell (web design)
