case study
Toko Convenience
Brand strategy, logo & graphics, signage & interior design
Inspired by vintage Indonesian packaging found in 1960s–80s corner shops (or 'toko'), the Toko Convenience brand embodies a casual, earnest, and approachable charm. The brand was built to help demystify the cultural cuisine of Indonesia while providing great value to the community - serving as a welcoming place for the local Indonesian diaspora, curious Vancouver home cooks, and locals seeking a quick, affordable bite.
The identity features a hand-drawn wordmark framed by a decorative border, and paired with a vibrant palette inspired by Indonesian cooking ingredients.
From the graphics and messaging to the interior design, every touchpoint translates old-school corner shop charm into a welcoming, friendly, and modern neighborhood staple
