case study
Spice Works
Branding, graphics, website, social media
Spice Works Seasonings offers authentic ethnic marinades, sauces, and seasoning mixes designed for quick and flavorful at-home cooking.
Built to appeal to adventurous home cooks seeking cultural staples or new taste experiences, the brand utilizes a wide-ranging colour palette to differentiate the extensive product offering and a straightforward script-style wordmark paired with line icons & illustrations.
The web experience is optimized for showcasing the product lineup and online direct-to-consumer & wholesale ordering.
